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What Herschell Gordon Lewis says about my Signals catalog copy: "Whoever writes copy for this literate catalog has mastered the art of combining painless transmission of information with quietly positive salesmanship. For item after item, copy transforms reader apathy to 'I want that.'" Multichannel Merchant, "Catalog Copy: The Year's Best and Worst," February 1, 2007. Copywriters usually toil in obscurity. Thank you, Mr. Lewis! Currently (click on any image or link to go to the catalog Web site):
Acacia. Beautiful, natural products for body, home, and spirit. Apparel, jewelry, video, gifts, fitness, personal care, bed & bath, décor.
Acorn. Video (especially British, PBS, A&E), gifts, home and garden, apparel and jewelry.
HighBridge Audio. Books and public radio programs on audio, including Garrison Keillor's Lake Wobegon Days and Fresh Air with Terry Gross.
Pretty Good Goods. Gifts, audio, video, books, and more related to Garrison Keillor’s popular public radio show.
Signals. Gifts, accessories, casual apparel, home and garden. “Supporting public television since 1986."
The WGBH Collection. Gifts, video, home, jewelry, and collectibles that support public television’s mission and programming.
Wireless Audio Collection. Audio is back, as an insert in the main Wireless book.
Previously: Britannia (British video and gifts) • Circa Collectors (high-end gifts, apparel, jewelry, and collectibles) • Circa Home (home furnishings and décor) • Classics (classical music) • Free Spirit Publishing (consumer and trade) • Heartland Music (music, especially classic country, gospel, oldies, and easy listening) • Marshall Field’s Direct (home, apparel, jewelry, video, and gifts) • Marshall Field’s Direct Finds (jewelry; some apparel and accessories) • Sound Review (music; mailed 13x/year with Book-of-the-Month Club) • Time-Life Music (music, especially their own compilations of rock, country, folk, soul, and other genres) • Toy Classics (traditional and new toys promoting active, imaginative play) • The Video Catalog • VideoPreview (video and gifts) • Wireless (home, video, books, jewelry, and apparel) • Wireless Audio Collection (music, vintage radio, and spoken word audio) Other catalog clients have included: 3M • B. Dalton Booksellers • Coda Music Technology Inc. • CompCare Publishers • Control Data Corporation • Courage Center • HealthEast • The Humor Project, Inc. • Johnson Institute • Minnesota Historical Society • Rivertown Trading • Training Magazine • University of Minnesota • University of Minnesota Art Museum • Wenger Corporation |
Copywriter for many direct mail catalogs. Specialties: gift, audio, and video; home, apparel, and jewelry; publishers’ catalogs. Most of the copy I write is also used on the catalog Web sites.
